With Australian agricultural productivity stalled at 0.72% annually (ABARES Snapshot 2025), demand-side innovation offers new opportunities: 42% of Australians trust AI recommendations (PwC Voice of Consumer 2024) while 60% order food weekly through apps (Industry Report 2025), creating $1.40 trillion in AI-influenced purchasing decisions (Statista 2025) that smart companies can capture. Through my experience scaling consumer engagement across   Mars   ,   Fonterra ,   Mondelēz International...

Australian precision fermentation company   Cauldron Ferm   secured $4.3 million from federal government funding in 2024, while   Vow   became the world's only company offering cultured meat dining experiences. This isn't about replacing traditional agriculture; it's about expanding what's possible in protein production. Co-founding Monash Food Innovation gave me front-row seats to the intersection of food science and commercial viability. Now, through my board positions and Innovation...

With Australian agricultural productivity growth stalled at 0.72% annually (ABARES Snapshot 2025), every efficiency gain matters. Blockchain traceability systems enable contamination tracking in seconds instead of weeks, while the $1.40 trillion global food delivery market (Statista 2025) demands transparency that traditional systems can't deliver. Through my board positions and global FMCG experience, I have learned that consumer trust directly impacts productivity. When supply chains...